Maria Francia - Biography Writer

SOCIAL MEDIA MANAGEMENT

Creates strategic and optimized content, (text, videos, and images) with the goal of audience engagement, building reputation, growing audience and new business, and lead generation. Scheduling content using Hootsuite, Buffer, or MeetEdgar.

MARKETING & SALES
Digital Marketer: Social media advertising; Facebook advertising & remarketing; Google Adwords; Free classified ads; Article and blog marketing; social media marketing, Search engine marketing; preparing business/ marketing plan; Sales, writing bids & proposals; client negotiations, web marketing campaigns, outbound sales, newsletter/ email marketing using Infusionsoft, Mailchimp, Aweber, & Constant Contact, use of Customer relations management software such as Zendesk, Salesforce, Pardot, Realty Juggler, Realty Pilot, RE Dashboard, MLX and lead management/marketing tool. I have been optimizing products and ebooks sold in Ebay and Amazon.

BUSINESS DEVELOPMENT
Produces promotional/publicity materials, press releases, video marketing, client/lead nurturing; video editing, Slide share, and public relations materials: comics format, brochure format, vlogs.

WEB CONTENT WRITING

Website Content writing, blog, newsletter writing and design; book editing; article marketing, product description,

TECHNICAL WRITING & EDITING
Technical reports, manuals, press releases, Project Feasibility studies; proofreading, Audio-Video production techniques, technical essay writing; Terms & Conditions, Technical product reviews, Scriptwriting for TV & Movies; online ads copywriting, graphics design, logo design, business blog, industry blog, research & technical reporting, academic writing, article directory writing, eBook editing & design, biography writing, project feasibility, company profiles, online company newsletter, shopping cart stat analysis & reporting with recommendations, website review.

CREATIVE WRITING:
Writes stories, novelettes, science fiction, video commercial scripts, fiction & non-fiction writing

PODCAST PRODUCTION

Topic planning, guest invitation, production logistics, recording, transcription, writing show notes, publication in podcast platforms, and syndicated promotion platforms.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO: site analysis, onsite SEO, create original content for websites to meet Google’s latest algorithms, create metadata & keywords for sites, directory submission, reputable link building, other offsite techniques, optimized articles and blogs, analysis, recommendation, I use Google Analytics and Upcity to record, assess & increase optimization and link building results; prepare SEO plans/strategies; and write SEO & PPC Reports.

ADMINISTRATIVE FUNCTIONS
Executive assistance, Calendar management; Customer relations, technical support, data organization, delegating tasks, communications, co-management functions, project management using Teamwork PM, Basecamp, Podio, and Freedcamp.

WEBSITE Development and Maintenance

Wordpress, Joomla content writing; posting, analytics, updating, and optimizing.

CUSTOMER SERVICE

Provide accurate, valid and relevant information and recommendations to help customer achieve service or product satisfaction. Help resolve customer complaints by providing solutions or resolutions

Generates leads, finalizes sales, maintains customer trust, protects customer well-being

WORK EXPERIENCE OF MARIA FRANCIA

Executive Secretary

I worked as an executive secretary for 5 years doing administrative work – testing and selection of technical support personnel, customer relations, digital organization of data, manual organization of documents, correspondence, and telephoning. I wrote speeches, sales reports, and project reports. I also worked as executive secretary to the CEO of a top local restaurant, as an administrative secretary for 2 years to an academician (Virgilio Enriquez, Ph.D) who is the founder of a national organization of Filipino Psychologists, as an executive assistant to the founder/owner of an architectural firm; as an assistant to an Adelaide entrepreneur, a Sydney CEO, and several USA-based SMEs, and as Chief-of-Staff of an American contractor.

SEO-Writer

I did some travel and medical writing for a couple of websites and wrote website and product reviews, shopping cart stat analysis and reports, business proposals, and joint venture agreements. I conduct online and field research, and write technical reports. I also edit academic treatises. For 7 years, I worked as a self-employed technical writer - creating books and eBooks, manuals, project feasibility studies, company profile, brochures, press releases, project proposals, company newsletter, periodic marketing newsletter, industrial and market research, environmental impact study, and academic research. I also wrote autobiographies for my former clients. I enjoy writing about all kinds of products, processes, and systems. I wrote business plans, marketing plans, one biography, eBooks, and search-engine optimized web content – articles, ads, product description, and blogs.

I have been happy with the feedback I received from people who read and used the articles, blogs, technical reports, and industry-focused studies I wrote. Previous contractual clients appreciate the results of my efforts to help them realize their business goals.

Virtual Assistant

I had 8 months of virtual assistance work in real estate assistance - lead generation and management, calling sellers’ agents, buyers, email marketing, online marketing, social media marketing, building buyers lists for scheduled campaigns, real estate laws and regulations in Canada & US, prescribed systems, tools, and legal documentation, use of realty juggler, MLX, prospecting, trustee sale tracking using software, title research, foreclosure search.

Podcast Assistant

A recent job involved writing show notes for podcasts, posting show notes in Libsyn and websites, occasional audio file editing, and creating images, process flows, infographics, and flowcharts for the social media, and scheduling the content in Hootsuite or MeetEdgar. I am able to identify business goals and priorities and resolve issues in initial stages. I am trained to handle information or sensitive documents that require discretion and confidentiality and I value everyone’s trust.

Project Manager

I am highly focused and results-oriented in supporting complex, deadline-driven operations of my team as a project manager. I provide effective and efficient team development and administration.

Website Development & Optimization

The last job i completed involved website maintenance, website updating and optimization for targeted organic traffic and search engine ranking, content creation, keyword-competitor research, creating content and memes for social media, Infusionsoft email management, creating campaign strategies, and podcast publication.

There are over 2 billion smartphone users in the world, according to Statista. These users use various apps to do numerous things with their phone. They often search the web for information, recreation, and work. People watch movies, news, and videos on their phones. Animoto reports that “7 billion videos are watched each and every day on Facebook and YouTube.”


Credit: Animoto.com

The Benefits of Video Marketing

1. Even short videos will make your audience stay longer on your site or channel.

2. Search engines will give you good rating when users stay longer in your site while watching your videos.

Demo videos and explainer videos encourage sales
Video builds trust and credibility among your audience

Video marketing can provide an effective digital marketing strategy. Just a small investment can connect you with millions of consumers, followers, and billions of global viewers. If your video content has clarity, then it can be easily understood. If it can attract attention, elicit emotions, and convey a meaningful experience for the viewer, it could even result in the next viral video. People would rather watch a video than read a brochure explaining a product, process, idea, or concept.

Here are tips to get you started on your video marketing strategy.

1. Use live video for a explainer video or a product demo,

2. Use video animation. Animated videos are simply entertaining but are also informative.

3. Optimize your video content in whatever platform you choose to use.

4. Create quality, creative, original and unique video content.

5. Add fresh video content regularly to attract loyal followers.

6. Outsource your video production (especially for animation) if you do not have the time to create content yourself. A good video in the landing page can improve conversions and page ranking.

7. Build links. Get linked to reputable and successful platform to bring more targeted traffic.

8. Create video testimonials of satisfied customers.

9. Submit videos to video sites and include your business profile, and contact information and add link to your website.

10. Be patient in building your audience. It takes time and serious efforts. Just continue adding fresh, quality useful content and offer honest, reliable customer service

Video content is your most powerful asset because it provides sensory-rich experience (vision, hearing, and emotions) for your audience. Leverage the immense power of video in your marketing strategies even on a shoestring budget.